Lionel Lobo

Crossword - Festivals - The leaflets publicise popular festivals to crossword members across the city.

Sugar 'n' Spice - The following series of advertisments was meant to establish Sugar 'n' Spice The Taj Cake Shop as an affordable and ideal joint for bakery products.

Discount Notes - The client, A very well established Heritage Hotel was looking at a very unique discount coupon, but not exactly a 'discount coupon', which bought us to 'MGs' the official currency of the hotel. And of-course it had to resemble our Indian currency, authenticity works...

Radio Mirchi - (Starting from left) - The Mirchi 2nd anniversary Invite concept - The Mirchi Goodie Bag & - Mirchi Branding CD Face

Radio Mirchi - Brand building concepts for the Radio Station.

Radio Mirchi - Exposure - The brochure was created for the Radio Mirchi Executives to show prospective clients what the 'Mirchi Exposure' shopping festival would look and feel like.

Mint-Fusion Food Hub - 'Mint' is one of the first joints in Ahmedabad to capture the real essence of a lounge and fusion food hub, with exotic menus, a brilliantly done up ambience and of-course some really catchy advertising and promos, it instantly hit-off with the general masses.

Mint-WiFi Zone - The following two advertisments were meant to announce Mint as a Wi-fi zone and as having fulfilling dinner eats.

Mint Branding - Generic branding of what's new at Mint.

Azure - BPO - (top) The client, A well known BPO with processes in the USA and UK, was looking to give its prospective clients at a seminar a corporate gift. For the same an Audio CD was conceptualised, it containing fusion songs from India and abroad. The idea was to tell them how 'india is now in fusion' with the world's best economies.

MSK Construction - MS Khurana Constructions is one of the biggest construction companies of gujarat. The ideation behind this layout was to showcase their latest building, which in itself is an innovative design.

Murugun Brochure - Murugun Xprez is a soon to be launched 'National Chain' of authentic south indian cuisine food joints. The concept behind this marketing brochure was to introduce Murugun as a prospective and financially sound business investment.

Murugun Brochure Insides - In continuation with the theme adopted on the front, the marketing brochure had to be crisp and clear in what it had to say...