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Stitch (Senior Thesis-Initial Brand Identity)

My senior thesis project is tackling the stigma skateboarders have towards protection. To do this I developed a skateboard brand with a line of products that aid against the minor and constant injuries that occur during the activity. I have broken the project up over several "projects" on Coroflot. This particular one is the initial look into the branding of the protective gear. (The final presentation will be up soon!)

Luke Spoerlein
Industrial Designer Chicago, IL