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Umbro Men's Field Hockey Footwear

BRIEF:: With the new purchase of Umbro, what new sport or market can the brand expand to?

PROPOSAL:: A hybrid between a cleat and a running shoe. Field hockey is well known throughout the world but lacks momentum in the US. By pulling from the brand's strong heritage in soccer, and focusing on promoting a tailored fit, the brand can expand to the attract the US mens field hockey leagues.

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Leo Ochoa
Industrial Design Seattle, WA