BAR-DESIGN by Luca Bar

Professional Designer - Motorcycle specialist

North West Italy - World Wide by Web, Italy

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About

Design professional - Motorcycle specialist

Professionista del Design - Specializzato nel disegno di motociclette

Owner and founder @ www.bar-design.net
Education
- Master's Degree Sustainable Desing
  
  Politecnico di Torino
  
  2002 - 2004
  
  In collaboration with ZERI (www.zeri.org) and Gunter Pauli
- Bachelor's Degree Industrial Design
  
  Politecnico di Torino
  
  1999 - 2002
  
  Tree years course of Industrial Design. From representation techniques to industrial production technologies passing through materials, economics, marketing and social subjects.
Experience
- Self Employed
  
  bar-design.net
  
  May 2007 - Present (14 years 8 months)
  
  Established in 2007 BAR-DESIGN is a design studio that works worldwide by the web, located in Italy and leaded by the Italian designer Luca Bar.
  
  Our primary design field is motorcycle design and styling.
  
  Since motorcycles appeared more than hundred years ago, riders understood that those motorized two wheels had a soul. The feeling of freedom is close to flying, there's no way to explain it if you don't try. Our goal is to grow those feelings and give a deeper soul to the bikes we design.
  
  At BAR-DESIGN we know that DESING is a serious matter that has to do with COSTS, time, marketing and laws; but we also know that the only way to solve an articulate problem is to have fun doing it. We also believe that good design bring to good selling products, it have to, and it's part of our goal. (So you will call us back for other projects)
  
  We can offer, with the network of our partners, a full design process, from concept sketches and 2D renderings, through 3D CAS modeling, to real scale model, reverse 3D and prototype.
  
  None really "needs" a motorcycle, but once you ride one, you actually do.
- Moto & Scooter visiting professor
  
  IAAD torino
  
  Oct 2012 - Jul 2019 (6 years 9 months)
  
  Within the Transportation design degree I teach Motorcycle & Scooter design to 2nd year and graduating students. The course begin from basic understanding of how a motorcycle is made to a reflection on the style, design and consistency with the brands. Particular attention is given to environment impact.
- Interior & POP Designer Napapijri
  
  VF Corporation
  
  Oct 2009 - Apr 2012 (2 years 6 months)
  
  In close cooperation with the Visual Merchandising Manager and the Brand Manager I developed the new concept for the Napapijri stores. From early concept passing through furniture and complements design to picture selection and placement in the store. After first partnership stores in Italy we designed the new owned store in Paris Saint Germain, from the layout to the visual merchandising. The store is performing well and has been published in many specialized magazines.
  
  I develop POP material, custom windows, from preliminary concepts and renderings I develop the design and follow the production with several suppliers, from small artisan productions for VIP customers to large scale production of POP for wholesale.
- Graphic Design Coordinator
  
  VF Corporation
  
  Jun 2007 - Dec 2009 (2 years 6 months)
  
  Responsible for the graphic image of the Napapijri brand, for the worldwide logo usage and supervision of mostly all the printed material, such as the seasonal workbooks, company profiles etc…
- Graphic Designer Natapijri & Nautica Europe
  
  VF Corporation
  
  Oct 2005 - May 2007 (1 year 7 months)
  
  I’ve been hired for the startups of the Lugano headquarter, after the acquisition of the brand by VF. With the supervision of the Product Department Manger, I defined the technical organization of the product development office, from the software choice to the realization of templates and the formation of people, in order to reach a standard that allows Napapijri to work with worldwide suppliers.
  After the very first startup I managed for a year the graphics for the product department defining the workflow.
- Designer Freelance
  
  I.DE.A Institute
  
  Mar 2003 - Oct 2005 (2 years 7 months)
  
  In the Design Dept of the consultancy I followed the full design process from conceptualization sketches to rendering to physical model (supervising).
  I was employed mostly on industrial products, but also on transportation design for interior and exterior of cars and trucks.
  I worked for clients as: Telecom Italia, Siemens, Hoower, H3G, Tata, Hainan, Chang Han, Hercules Cycles, Bajaj.
- Desk Auto Coordinator
  
  ICE Italian Trade Commission - Turin Office
  
  Jan 2005 - Sep 2005 (8 months)
  
  In the Turin`s office I was working as technical expert of the automotive field, responsible of the Desk Auto, my job was to promote the automotive supply chain in foreign markets.
- Intern
  
  Nucleo Design
  
  2001 - 2002 (1 year)
  
  As an intern I was following several project giving my support to senior designers. Developing sketches, concepts and 3D models.
Awards

Moto & Scooter teacher at IAAD Turin
Affiliations

MDA Motorcycle Design Association
Industries
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Elsewhere on the Web
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- 7
On Coroflot

@lookathesign, member since 2005
- Following 42
- Followers 116

Interior design - House 1

Interior design - House 1 from BAR-DESIGN by Luca...

Interior design - House 1

Interior design - private customers

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Plan

Dining area with table lights on

Relax area

Kintchen area

Light Simulation - natural light

Light simulation - TV Only

Light simulation - TV + Kitchen spots

Light simulation - Only apliques

Light simulation - Table + kitchen lights

Light Simulation - natural light

Light Simulation - natural light

Light Simulation - natural light

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Interior design - House 1

Interior design - private customers

View Website

Comments (1)

BAR-DESIGN Bar

From rendering to realization some minor changes have been made on the layout.

7 years ago

BAR-DESIGN Bar

From rendering to realization some minor changes have been made on the layout.

7 years ago

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BAR-DESIGN by Luca...

Professional Designer - Motorcycle specialist North West Italy - World Wide by Web, Italy