This board is some of the initial detail concepts we were considering.
Prints were very important for this line in order to differentiate it from the rest of the Asics products. There were many strong print directions happening in the market. In the end, marketing felt the water color/Rorchach direction was too edgy.
The initial brief called for exploring new shapes in traditional athletic apparel types. This board shows some of the ideas that we were considering.
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Asics Performance Sport Fashion
Performance Sport Fashion was a fusion of sport and fashion. This was a less fashion driven version than the line that appeared in the Japanese market. This line was designed to merchandise with some styles from the Japan line. I selected and recolored the prints that were used in this line.
