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2014-15 FC St. Pauli Matchwear

The 2014-15 FC St. Pauli x hummel matchwear is based on the club's social platform of KIEZHELDEN, where the kits are visually represented through the idea of "Hidden Heroes" and details are only recognized through a second glance.

An interview about the concept of the kits can be seen here:

Kit Presentation:


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Jason Lee
Freelance Apparel/Gear Creative Direction & Design Flensburg, Germany