Jason Lee

The 2014-15 FC St. Pauli x hummel matchwear is based on the club's social platform of KIEZHELDEN, where the kits are visually represented through the idea of "Hidden Heroes" and details are only recognized through a second glance.

An interview about the concept of the kits can be seen here:
http://yorkshirestpauli.com/2014/06/22/behind-the-kit/

Kit Presentation:
https://www.youtube.com/watch?v=LbCwpM3fGss

http://www.fcstpauli.com/home/sponsoren/news/5529

• Fashion Design
• Graphic Design
• Product Design
• Apparel