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2014-15 FC St. Pauli Matchwear

The 2014-15 FC St. Pauli x hummel matchwear is based on the club's social platform of KIEZHELDEN, where the kits are visually represented through the idea of "Hidden Heroes" and details are only recognized through a second glance.

An interview about the concept of the kits can be seen here:
http://yorkshirestpauli.com/2014/06/22/behind-the-kit/

Kit Presentation:
https://www.youtube.com/watch?v=LbCwpM3fGss

http://www.fcstpauli.com/home/sponsoren/news/5529

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Jason Lee
Freelance Apparel/Gear Creative Direction & Design Flensburg, Germany