
My product the LOOK Clip 'n' Go, will be aimed at 16-25 year olds who commute to work, university or school, and who cycle socially. It's selling point is that it's removable yet can also be worn for the whole day as it's stylish and desirable. Other features include, a screwless assembly, a rubber easy-access button and removable batteries.

A representation of the bike attachment. It will be made from a solid singular piece of ABS with an elastic cable to hold it in place - no screws, no hassle.