FutureLearn Brand Experience

As one of the founding team members of this online learning platform, I was responsible for championing the brand across the entire customer experience. I worked closely with the marketing team to evolve the brand both on and off the platform, providing creative leadership to all marketing activities, directly managing the art directors and designers in the team, and striving to build a creative culture within the company.

(In addition, I also oversaw the user experience for which I have created a separate set of work samples in the 'more projects' section below.)

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Lucy Blackwell
Chief Experience Officer at FutureLearn London, United Kingdom