The original concept was that the club would have no name, but the bold graphics around the door would make it obvious it was a club - and cover up existing signage at the location.
The client liked the speaker/soundwave idea and decided the club needed a name, so we tried some variations.
We then developed both ideas further, adding some line ups/events.
The client felt the concentric circles were too distracting behind the text, so we went for some cleaner layouts.
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Matalan (Commercial, 2020)
Working with Production Designer, Amanda McArthur for Merman, this was an advert for Matalan involving a group of girls getting dressed up for a night out, then seeing a massive queue for the club and deciding to go for a curry instead. The brief was "East London, warehouse cool."
Available
Freelance, Full-time
Lucy Bullen
Prop Maker, Illustrator and Graphic Designer
Sheffield, United Kingdom