Celebrating the first day of school in the style of a 4 year-old girl.
For the final version we changed the background colour of the card, removed the smiley face and added some fish (aparently the actress had been talking about her fish during the shoot, how the viewers were supposed to know this, I'm unsure!) Copyright M&S/Academy Films
Celebrating First Love in the style of a 7 year-old boy.
The client felt the drawing was too much of a distraction from the lettering, so we removed it and adjusted the lettering size. Copyright M&S/Academy Films
Celebrating going to Senior School in the style of an 11 year-old boy.
Again, it was felt the lettering should be the main focus. We also went on a journey from "Senior School" to "Big School" and back again! Copyright M&S/Academy Films
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M&S Back to School (Commercial, 2015)
I was asked to return for a spin off from the first M&S children-holding-up-signs commercial in 2015. The brief was the same: to produce handmade signs celebrating school milestones, in the style of children. These were all initially hand drawn, before being scanned and edited in Photoshop.
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Freelance, Full-time
Lucy Bullen
Prop Maker, Illustrator and Graphic Designer
Sheffield, United Kingdom