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Midea asked for help to enter the European market with one of its brands, Eureka!, through a set of vacuum cleaners (canister, 2 in 1 and upright).
After extensive research, a collection of values were identified in order to provide a differentiation to the brand, aiming for a more emotional, warm, welcoming, friendly product than the competition. The E-Lios collection is born.
The set of products would work as the entryway for Eureka! in a European context, later having the expansion of its portfolio offering would reinforce the playfulness that the brand has as the edge in comparison with the competition.

Luiz Otávio Moreira...
Senior Industrial Designer | Design Strategist Milão, Italy