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Midea-Eureka

Midea asked for help to enter the European market with one of its brands, Eureka!, through a set of vacuum cleaners (canister, 2 in 1 and upright).
After extensive research, a collection of values were identified in order to provide a differentiation to the brand, aiming for a more emotional, warm, welcoming, friendly product than the competition. The E-Lios collection is born.
The set of products would work as the entryway for Eureka! in a European context, later having the expansion of its portfolio offering would reinforce the playfulness that the brand has as the edge in comparison with the competition.

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Luiz Otávio Moreira...
Senior Industrial Designer | Design Strategist Milão, Italy