Laurie Warlick

PROJECT: UX, Visual Design & Branding for Enterprise White Label Application

MY ROLE: Lead Visual Design and Senior UX Design consultant at CNN, I was tasked with designing the overall look and feel of the MVP (Live Story, the digital publishing tool) used to define the new application and in turn to also create and implement the Design System simultaneously, I introduced fresh UI design, intuitive functionality and defined styles and patterns overall.
TOOLS USED: Sketch, InVision
OUTCOME: This in turn gave writers more control over editing images, one of the many enhanced new features found in the new publishing tool, along with embedding social media and naming their live stories.

• Art Direction
• UX
• User Interface
• Content Strategy
• Branding & Corporate Identity
• Experience Design
• Animation
• Interaction Design
• Sketch
• Information Architecture