Bella Fine Advertising and Marketing Materials - Ads and mailers created for Bella Fine a design boutique specializing in European decor elements and design services.
AFS Brand Development and Campaign Design - Working with Bennett Davis Nakazawa Aeronautics we developed unique advertising for their AFS client, a manufacturer of air filters for helicopters. The resulting unexpected solutions stand out in trade publications and create strong recall with the AFS audience.
Realty Executives Brand Development and Design - Realty Executives International was in need of a stronger brand presence. After working through the brand development process with SHR Perceptual Management these advertising variants were developed as an advertising template.
Sterling Advertising Concepts - Ad concepts for Sterling Plumbing. As part of brand development, these ads were created and focus-group tested to validate proposed brand strategy. Ultimately, they, and their creative briefs, became the basis for client brand application recommendations.
Ford Truck Advertising Concepts - Ad concepts for Ford Trucks. As part of brand development, these ads were created and focus-group tested to validate proposed brand strategy. Ultimately, they, and their creative briefs, became the basis for client brand application recommendations.
Boyden Brand Development and Design - Boyden executive placement service's brand strategy was to be perceived as the industry's innovative leader and leverage the strength of its global presence in the development of these international marketing materials.
Alaska Airlines Brand Development and Design - As part of an extensive branding exercise these ad concepts were created for Alaska Airlines and tested with focus groups to validate a proposed brand and implementation strategy.
Verizon Government brand development and design - When Verizon and MCI merged there was a critical need for Verizon to quickly move into the business and government realm MCI had so strongly developed and owned. This is an advertising campaign and Web site developed to accomplish that.
GTSI Corporate Advertising - An advertising campaign developed for GTSI that demonstrates the critical nature their hard and software plays in their customer's success
Hewlett Packard Advertising - Various concepts developed to support Hewlett Packard's tactical positioning.
Intel Advertising - An exploration of various concepts to support Intel's safe 64-bit computing.
Sun Microsystems Print and Banner Advertising - This demonstrates how a year's campaign for GTSI's Sun Microsystems client could be developed using stock imagery.
Camelot Home Advertising and Logo Design - After an extensive brand development with SHR Perceptual Management, I was given the opportunity to take their new positioning and develop logo and advertising variations for testing and finally application.
Panasonic Toughbook Advertising - One of three advertising campaigns created for GTSI's Toughbook client's migration from defense to civil audiences.
GTSI Corporate Advertising - Campaign developed for GTSI along with the concept and design of the "I Rely on GTSI" button which appears on their personal and coop advertising.
HP New Product Print and Banner Advertising - Advertising campaign for a new HP product that permitted movement between 64- and 32-bit computing.
M&M Mars Brand Advertising Concepts - Ad concepts for Sterling Plumbing. As part of brand development, these ads were created and focus-group tested to validate proposed brand strategy. Ultimately, they, and their creative briefs, became the basis for client brand application recommendations.
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Advertising Design
Available
Freelance
Miles Abernethy
Graphic Designer | Art Director Phoenix, AZ