The final product that will be hitting the shelves this Fall.
Some of the final color schemes we were looking at for this global launch.
Selecting final transparent colors for the light up controls.
Early kid testing on prototypes.
Looking at opportunities for co-injection molding on certain controls.
One of my first prototypes printed in house on our Dimension printer.
Testing spinner designs with in house printed samples.
Selecting the final transparency level for the rear housing for production. What kid does not want to see the guts of their device?!?!?!
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Rockit Twist by Leapfrog

This is a learning platform concept I conceived while working at Leapfrog. I worked with a dedicated team here in Emeryville as well as teams in Chicago and Hong Kong. This platform has a variety of inputs that relate to the content on the screen. You also rotate (twist) the product while playing it which makes it more exciting. There is intentionally no touch screen. The kids have to correlate the switches to the digital gameplay.

The RockIt Twist comes with 12 preloaded games that will teach kids in a variety of ways. From Math, literacy, problem-solving, science, and creativity, children will be able to learn just about any skill while having fun at the same time. There are three adorable digital pets to nurture and grow, and LeapFrog will also sell additional RockIt Twist packs that include more games and digital pets to take care of. The extended gaming packs will feature topics such as banking, animals, dinosaurs, and more.

Available
Freelance, Full-time, Moonlighting
Joe MacCarthy
Industrial Design Manager / Concept Artist Berkeley, CA