Market Reserach - Market Research for the APT. 9 customer including VALS, demographics and psychographics.
Market Reserach 2 - Market Research including competitor research and merchandising calendar.
Creative Planning - Creative research for Mens Fall 2010 APT. 9 shirt. Includes trend reports on shape and silhouette. Also includes examples of brand concept.
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Creative Research- Color - Creative research for Mens Fall 2010 APT. 9 mens shirt focusing on Pantone color trends. Also includes trends in fabric, texture, and mood inspirations.
Technical Design - Technical Design details including flat drawing, technical description, and style sheet.
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Production & Buying
Student Work, 2011. Outlining the complete process of taking a product to market including trend and color forecasting, market research, technical design, and spec sheets.
