An infographic made representing the achievements of our 2014 Co-MVP after the announcement of his Northwoods League Batting Title.
I created a series of cover photos beginning 8 days out from Opening Day 2014 featuring iconic characteristics of Rafters Baseball which would be returning. This campaign was launched with the word "back" as the foundation, which had been our campaign throughout the late spring. It also incorporated one of the 2014 season hashtags: #backtherats.
Another cover photo.
After each home win, I created a post-game summary graphic with an image that represented the overall feel of the game along with the evening's box score.
Another example of a post-game recap graphic. On this example you can also see the text that was included in the Facebook viewer description. I was responsible for all content found on the page, not just the graphic.
An alternate design used as a post-game recap after home wins.
After each home win, a Player of the Night was also selected. These graphics visually represented stats indicating the night's standout performance statistics. On this example you can also see the text that was included in the Facebook viewer description. I was responsible for all content found on the page, not just the graphic.
This is an example of a simple design executed on a game day, featuring the night's promotions.
This graphic was created as a way to engage fans while the team was on the road for multiple days. A second graphic followed this, showing the player's photograph instead of the black cutout.
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2014 Wisconsin Rapids Rafters Social Media
This project features various designs published on the Rafters social media accounts, primarily team Facebook page, throughout the 2014 season. During this time, the Page likes increased from 3400 to over 4300.
