Adam Weiskind

GesherCity In Hebrew, the word “gesher” means “bridge.” GesherCity is a non-profit organization with the goal of connecting people to a city’s Jewish community (in essence, the function of a bridge). The design concept merges something connective and welcoming to something Judaic, without becoming overly religious. The logo is clear and refined, able to work with or without supporting typography at small and large scales. Its application is demonstrated in the corresponding print samples.

CMAP Water 2050 Organized and managed in part by the Chicago Metropolitan Agency for Planning, Water 2050 is a comprehensive program for state and regional water supply planning and management. In addition to creating a logo that nods at the program’s focus, a series of bill inserts are designed with the purpose of being sent with letters to local residents and constituents. With a different look, feel and message, each bill communicates the importance of water conservation and efficient use.

Campus Compass Making use of Google™ mapping technology, Tufts University Campus Compass website locates services and facilities for students throughout the university’s campus and the surrounding Somerville neighborhood. The logo concept illustrates this notion of wayfinding into the branding of “Campus Compass.” Keeping the small scale in mind (20x32 pixels), simple, clean, compact, color-coordinated icons are created to pinpoint amenities such as laundry facilities and vending machines, local coffee shops and restaurants, transportation systems and crucial campus services.

Logos A. Golden Corridor Manufacturing Group: identity concept for an area of innovative manufacturers in northeastern Illinois B. Vital Wave Consulting: end-to-end strategic business consultants C. ValCo: identity concept for bargain retail outlet D. Sugar Run Creek Area: an area of future development off of historic Route 66 in northeastern Illinois E. ILWRA: Illinois Water Resources Association F. Voter Activation Network: identity concepts for a company developing technologies to manage and track voter information for political campaign organizers G. American Association of Birth Centers: identity concept for a national organization providing information and resources on birth centers H. Chatwaves.com: an online resource and activity portal for teenage youths in Chatham, MA I. RACE ROCK: racecar-themed restaurant in Orlando, FL J. Kitchen Computers: consultants integrating technology harmoniously into living environments