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MuFF Magazine
MUFF Magazine is an editorial project to promote the Melbourne Underground Film Festival with exclusive articles related to some of the most controversial “censored” films of all time.
To add value to the magazine a layer of digital content was added using Augmented Reality. In this way 3D moving figures, movie clips, sound effects, music, advertising and access to social media has been embedded into the magazine, giving the reader a more comprehensive an immersive experience of MUFF 2013.
Scope of work/
40 page magazine, concept, layout, production, augmented reality experience
