Singapore Jeweller Association - Invitation Card - Singapore jewelers Association was by founded in 1939. The Chinese affiliation was celebrating it's 60th Anniversary. The brief was to design a classy invite cards to be sent to its members. The play of typography combining computer typeface and traditional brush stroke depicts the association's progress for the pass 60 years. It also displays the association's willingness to welcome new ideas yet preserving old traditions. The auspicious red ribbon serves as a symbol of prosperity and joy.