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Contrast of Saigon cover

The challenge
Chinh Duc, one of Vietnam’s largest printing houses, engaged Soyon to create a new and innovative design strategy to promote their paper stocks and printing techniques with a strategic plan to not only drive the customers sales, but to enhance client’s brand in the market place.
The insight

The explosive growth in digital marketing has forced the paper and printing industry to reinvent innovative methods and adopt new technologies in an ever increasing global market. To survive, our client, sought assistance in developing a new method of reaching clients and new markets.

Traditional paper swatch books flood the market, but do not stand out from a crowded selection of suppliers. These simple formats no longer engage the customer or showcase advances in technology applications. What was needed was a fresh exciting approach for promotional materials, an approach that could drive the connection between the audience and clients.

Nguyen Mai
Graphic designer. Hồ Chí Minh, Vietnam