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Dynamite OOH - Dynamite Big Bang is market leader in center-filled candy segment. Brand has high awareness but weak linkage and involvement with consumers. Target is teenage who is easily bored and they like doing socializing with friends at milktea shop or online and they need more laughable things.
Creative idea: Experience the Surprising Bang! Sensory Enjoyment, Unpredictable and Flavors Bursting.

Dynamite OOH
Dynamite OOH
Nguyen Mai
Graphic designer. Hồ Chí Minh, Vietnam