Eco-Traito
Eco-Traito from Jessica Ma
Eco-Traito

ABOUT PROJECT
Healthy meals and environmental packaging for catering programs for elementary school.

The packaging is made from environmentally friendly and r… Read More
Healthy meals and environmental packaging for catering programs for elementary school.

The packaging is made from environmentally friendly and recyclable Cascades cardboard instead of Styrofoam. The cold meal can be eaten without utensils thus minimizing waste and space. The meal and materials are locally produced thus reducing costs and air emissions due to transportation.

The packaging also educates the young students, about endangered animals for example, with included games. It is specifically targeted to elementary school students with its easy and healthy meals as well as the colourful and simple graphical language that encourages learning while also informing them of its content in a positive manner.

In its closed state, the packaging contains the entire meal in a convenient carrying case. There is a freshness sticker as well as an allergy sticker with a positive and fun twist.
The catered meal opens up easily and reveals a game, fun facts (on the sandwich wrap) and minimizes packaging material to minimize cost, pollution at all stages of production and transportation.
The packaging is simple yet fun all while retaining the same graphical language used throughout.
The games educate the curious students in a fun and interactive manner all the while promoting social exchanges.
"LogOn" project, Published in the “La Presse” newspaper in the “La Presse Affaires” section, 2009
Package certifications
Part of the graphical language brainstorm for the package.
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Eco-Traito

ABOUT PROJECT
Healthy meals and environmental packaging for catering programs for elementary school.

The packaging is made from environmentally friendly and r… Read More
Healthy meals and environmental packaging for catering programs for elementary school.

The packaging is made from environmentally friendly and recyclable Cascades cardboard instead of Styrofoam. The cold meal can be eaten without utensils thus minimizing waste and space. The meal and materials are locally produced thus reducing costs and air emissions due to transportation.

The packaging also educates the young students, about endangered animals for example, with included games. It is specifically targeted to elementary school students with its easy and healthy meals as well as the colourful and simple graphical language that encourages learning while also informing them of its content in a positive manner.

Jessica Ma
Freelance Designer at JMa Design Montreal, Canada