Norton by Symantec is at the forefront of security software, protecting individuals and small businesses against today’s most aggressive threats with the Norton Security by Symantec product portfolio. At retail in 153 countries, clear communication is key, so we simplified packaging forms (from 43 down to 10), and employed a thoughtful use of space, metallic colors, modern typography and an iconic ring graphic to provide the appropriate technology backdrop for a messaging strategy that very clearly differentiates between products and tiers. We maintained the brand’s established and highly navigable yellow box equity, but redesigned it with a sophisticated, modern strength that stands out from the rest of the software shelf and more accurately reflects the brand’s truly cutting edge protection. (Work done with the inimitable Trinity Brand Group team.)
