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Clean City Lab
In my first year at Uni, I did a 6 week project for JTI & Future Concept Lab, which was about changing smoker's habit of throwing their cigarette butts on the streets, in order to provide a cleaner urban environment.
The idea behind this concept is to make something disgusting like a cigarette butt or an ashtray desirable and make the user forget forget the necklace's actual purpose when not in use.
My final concept was inspired by Frank Gehry's building 'Neuer Zollhof' in Düsseldorf, Germany.
