Back To School

Back-To-School is a yearly endeavor. Each year, as a team, we define trends, sketch concepts, and send design specifications and revisions to our affiliate factories. Team work is key since we have such an extensive BTS line-up. Our target customer ranges from grade school to early high school, so the aesthetic tends to be sporty and flashy. Lots of dynamic seams and vibrant colors are used to help make the bags stand out from competitors at retail. The following are some of the bags I've designed in the last couple of years.

Michael Angelini
Product Designer San Francisco, CA