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Player - Objective: In an age where we are inundated with fast-food eateries, Crystal faced stiff competition since it lacked a slick, modern ambience and all the razzmatazz that goes along with it. Our effort was to turn this very weakness on its head by repositioning Crystal as a restaurant which served food and not much else, the good old-fashioned way.
Fan - Objective: In an age where we are inundated with fast-food eateries, Crystal faced stiff competition since it lacked a slick, modern ambience and all the razzmatazz that goes along with it. Our effort was to turn this very weakness on its head by repositioning Crystal as a restaurant which served food and not much else, the good old-fashioned way.
Sink - Objective: In an age where we are inundated with fast-food eateries, Crystal faced stiff competition since it lacked a slick, modern ambience and all the razzmatazz that goes along with it. Our effort was to turn this very weakness on its head by repositioning Crystal as a restaurant which served food and not much else, the good old-fashioned way.
Crystal Restaurant
Manish Ajgaonkar
Creative Director Mumbai, India