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Enrique - Objective: The choice of music can be integral to the success of a night club. Ghetto has consistantly had a 'No pop' policy for decades, and this is precisely what draws hordes of artists, film-makers and advertising executives to the watering hole who need a break from the Bollywood trash being dished out in every other club. Our task was to reposition all other bars and take on them for their trashy pop music.
Britney - Objective: The choice of music can be integral to the success of a night club. Ghetto has consistantly had a 'No pop' policy for decades, and this is precisely what draws hordes of artists, film-makers and advertising executives to the watering hole who need a break from the Bollywood trash being dished out in every other club. Our task was to reposition all other bars and take on them for their trashy pop music.
Elton - Objective: The choice of music can be integral to the success of a night club. Ghetto has consistantly had a 'No pop' policy for decades, and this is precisely what draws hordes of artists, film-makers and advertising executives to the watering hole who need a break from the Bollywood trash being dished out in every other club. Our task was to reposition all other bars and take on them for their trashy pop music.
Ghetto Bar
Manish Ajgaonkar
Creative Director Mumbai, India