Wayfinding for the Botanic Garden Zurich
Part of Signage-system for the Botanical Garden Zurich - Small strips, bearing the plant's name and botanical information, printed on waterproof material and can be sticked into the ground right in front of the plant.
Wayfinding for the Botanic Garden Zurich - The concept of the wooden pattern is also used for the strategic orientational signs. Directions can be applied on either side of the block; a map on the top allows for additional guidance and information about the sourroundings.
Wayfinding for the Botanic Garden Zurich
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Environmental Graphic Design
Marcial Franze
senior art director and brand-consultant (on-/offline) Hamburg, Germany