Marc Pechart

Brand development - Thanh Dat ("Success"), a monthly business magazine originally targeting young Vietnamese managers as well as conservative local entrepreneurs, needed in 2006 a modern and reverential look. I opted for 3D businessmen figurines which became the symbol of the title's fresh editorial approach, helping to distinguish Thanh Dat from other existing and austere-looking business publications in Vietnam.

Thanh Dat icons & tags - The Thanh Dat 3D business icons were omnipresent in the magazine, noticeably as small individual tags on pages top corner to help differentiating the Editorial sections (news, features, knowledge, projects, technique, lifestyle...) and on each issue's spine.

Thanh Dat promotional brochure - The Thanh Dat 3D icons appeared on two of the monthly magazine's covers in 2006 as well as all Thanh Dat related stationery, promotional or Direct Marketing material such as subscription card, advertising, business seminar invitations or the above 4 page promotional brochure.

Thanh Dat Ads Sales Kit 2007 - Thanh Dat ("Success") Ads Sales Kit, an essential tool for Sales Executive to approach potential advertisers, had specific covers designed to enhance the magazine's profile and target market. In opposition, inside layouts shared the same corporate identity as other titles belonging to SFM, the publishing company.

Thanh Dat Ads Sales Kit 2008 - Thanh Dat ("Success") Ads Sales Kit, an essential tool for Sales Executive to approach potential advertisers, had specific covers designed to enhance the magazine's profile and target market. In opposition, inside layouts shared the same corporate identity as other titles belonging to SFM, the publishing company

Phong Cach Club - The Phong Cach icon (a Fashion sketch-like silhouette) was originally created in 2006 to support the Fashion & Beauty magazine brand building campaigns. It appeared on all material related to Phong Cach events. Phong Cach Club was a Marketing project of a social networking club for influencial socialites and high income trend-setting Vietnamese women.

Phong Cach Ads Sales Kit 2008 - Phong Cach ("Style") Ads Sales Kit, an essential tool for Sales Executive to approach potential advertisers, had specific covers designed to enhance the magazine's profile and target market. In opposition, inside layouts shared the same corporate identity as other titles belonging to SFM, the publishing company.

Phong Cach postcards - A simple and effective way to carry the "Fashion & Beauty" identity of Phong Cach magazine was to display at various selected spots (Ho Chi Minh city trendy cafes, Beauty salons, Spa...) a serie of twelve high-quality print postcards. Images were selected from existing editorial sessions. Phong Cach logo printed in reflective silver

Phong Cach postcards set - A simple and effective way to carry the “Fashion & Beauty” identity of Phong Cach magazine was to display at various selected spots (Ho Chi Minh city trendy cafes, Beauty salons, Spa…) a serie of twelve high-quality print postcards. Images were selected from existing editorial sessions. Phong Cach logo printed in reflective silver ink.
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