SFM logo & stationery - On the eve of 2007, I took the initiative to revamp Sun Flower Media logo to support significant forthcoming projects (launch of corporate website, new offices, partnership with international publishing groups...). Keeping the old version's concept of a sun with a central groove (top left corner) but getting rid of the "tribal" look, the target being an updated brand in line with SFM's ambitious strategy.
All logo research done in collaboration with Art Director, Nguyen Thu Hang.
SFM Media Gateway brochure - 4 page promotional brochure.
Brief for the cover's main visual was very precise: must display an image of a rising "sun flower" (the company's name deliberately spell as two separate words) over sea level.
SFM website - Company colours - magenta and grey - and the approved "rising sun flower" visual used on the cover of the promotional brochure were logically key elements of the Sun Flower Media corporate website layouts. Design components include Flash animation files (revolving magazine covers, interactive map), short videos and graphs but the overall look had to remain clean and orderly.
SFM website sections - The site was originally divided in seven main sections to display Sun Flower Media's various business aspects. Each section (Print Media, Digital Media, Advertising Sales, Circulation Sales, Movies, Investments, SFM Career) had a specific image created as a variant of the original "rising sun" visual.
SFM website Magazines profile - One of Sun Flower Media's core business being Print Media, the website features an important section displaying each magazine's profile and demographics - including Readership and Market Positioning graphs - as well as a page dedicated to books publishing.
VFI brand design - Logo creation for VFI (Vietnam Fashion Industries), a new jeans and denim manufacturer in Vietnam.
Clients brief pointed logo research towards blazon, intertwined initials, street culture and graffiti.
Top: A selection of rough logo creations, using manual and/or digital techniques.
Bottom: the approved logo blueprint, prior to colour coding and further typographic works.
VFI brand design - Logo creation for VFI (Vietnam Fashion Industries), a new jeans and denim manufacturer in Vietnam.
Clients required to drop the original outline to give their brand a more direct and stronger "block-style" look.
Foreground: the finalized logo. Background: Various colour research/tests.
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Corporate identity