Marc Pechart

Dem Phong Cach 2008 visual identity - Dem Phong Cach (Phong Cach Night) is a yearly exclusive Fashion show organized by monthly glossy magazine Phong Cach as part of its brand building strategy. - 2008 edition was named "Celestial Beauty", the collections inspired by "the ethereal beauty of Mother Earth and her sister planets". Over 700 guests (by invitation only) attended this year's show.

Dem Phong Cach 2008 visual identity - All material - advertising, posters, standees, sponsorship proposal presentation, etc... - related to 2008 show combined a set of abstract blue lights images and a constellation shaped like the Phong Cach icon (a Fashion sketch-like silhouette created in 2006). All artwork designed in collaboration with Art Director, Nguyen Thu Hang.

Dem Phong Cach 2008 invitation - A gatefold triptych invitation. Size (closed); 16cm X 16cm From l to r: Front cover, page 2 & 3, invitation envelope, back cover, inside spread (page 2,4 and 5).

Dem Phong Cach 2008 program - Gatefold triptych program. Size (closed): 21cm X 21cm

Dem Phong Cach 2008 stage - The original spaceship concept (3D images, bottom) and the final catwalk stage (main picture). The large background screen displayed the Phong Cach brand between short title sequences - calligraphy animation of each collection's names. All work in collaboration with AV Production and Sense Art Co.

Dem Phong Cach website - The website was designed with simplified functions and minimal navigation options to display online some of 2008 and 2007 shows' best outfits. Content included short resume of all contributing Fashion designers and 2 mn video clip highlights.

Dem Phong Cach 2008 project - Sponsorship proposal 4 page material (including alternative cover works). Dem Phong Cach 2008 was originally planning to create a unique show, combining modern Fashion collections and professional synchronized swimming exhibition. The project was quickly abandoned due to lack of location facilities in Ho Chi Minh city for such event concept.

Dem Phong Cach 2007 invitation - For its 2nd edition, Dem Phong Cach (Phong Cach Night) emphasized on the exclusive nature of its Fashion show by imposing to all guests a strict BLACK FORMAL dress code. This concept inspired a minimalist and monochrome look on all design visuals. The invitation - size (closed): 9.5cm X 21cm - included an inserted English version printed on tracing paper.

Dem Phong Cach 2007 program - L to R: front cover, page 2 & 3, page 4 & 5 (which were with page 6 & 7 printed on special metallic paper). The 8 page program - size (closed): 12cm X 28.5cm - included an English version printed on tracing paper and bound inside with a silver thread.

PDF Dem Phong Cach 2008 presentation - Dem Phong Cach (Phong Cach Night) is a yearly exclusive Fashion show organized by monthly glossy magazine Phong Cach as part of its brand building strategy. 2008 edition was named "Celestial Beauty", the collections inspired by "the ethereal beauty of Mother Earth and her sister planets". Over 700 guests (by invitation only) attended this year's show.
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