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Marketing Campaigns
1. "50% OFF" is a great offer by itself. But how to make it really pop?
I decided not to use any imagery. Instead I placed the main focus on the typography.
By making the offer very prominent in scale and vibrant in color I wanted to draw an immediate attention to it. I also wanted to create a sense of urgency by placing the count down timer right under the offer.
The conversion rate of this campaign was very high due to all this strategic decisions that was made to highlight the offer.
