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Mad Hag Brewing Co.
Concept development and execution for a brewing company based on Shakespearian insults. Each beer is based on a different insult, and is branded by either Shakespeare himself or Elizabeth. The whole line is meant to be ugly, fun and witty like the insults making a mockery at the drinker that is suppose to make them want to drink the beer more "do you think you can handle the madness of mad hag?"