Brand Discovery Book for The Tried Equestrian

Design & Brand Strategist for The Tried Equestrian. A premiere shop & consign brand for the equestrian lifestyle. Provided a series of brand exercises and client workshop/sessions to deliver a robust brand & content strategy in this 50 page Brand Discovery Book that became the foundation for new 2.O version of the total brand experience across all touch points. Shown are a few pages from the book.

Marie Lafia
Creative/Art Director, Brand, Design & Strategy Los Angeles, CA