House on Main
House on Main is a boutique shop located in Royal Oak, MI. My team's class assignment was to create an effective media strategy that could be used for this store. House on Main's main obstacle was its low awareness of its location and store category. As the Art Director, I created a new logo, color scheme and stationary materials. I also greatly contributed to media strategy, including the idea of using the phrase "a contemporary boutique" as a positioning strategy.