The logo created for House on Main
Shopping bags implementing the new logo.
House on Main

House on Main is a boutique shop located in Royal Oak, MI. My team's class assignment was to create an effective media strategy that could be used for this store. House on Main's main obstacle was its low awareness of its location and store category. As the Art Director, I created a new logo, color scheme and stationary materials. I also greatly contributed to media strategy, including the idea of using the phrase "a contemporary boutique" as a positioning strategy.

Marissa Downing
Graphic Design Intern at Truscott Rossman. Recent Michigan State University... East Lansing, MI