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Adidas Y-3 Fall Men's Collection

This is a Men's F/W collection I designed for the Adidas Y-3 brand. I started with a quote from the lead Y-3 designer, Yohji Yamamoto, that read, "Take the Darkness. Add your light." I used this idea to create a collection that plays with dark vs. light, sight and opacity to bring an updated and even more progressive look to the brand. Inspired by the "Arab Spring," disguises and a mob mentality, the collection is based in comfort, technicality and performance.

Mark McGinnis
Creative Director, Apparel & Graphic Designer Portland, OR