Cigna Smart Contest 2014
Cigna Smart Contest 2014 from Marshiela Giosisca
Cigna Smart Contest 2014

Cigna Smart Contest in an annual event hosted by the Human Resources Team of Cigna Indonesia. The purpose of this contest is to raise awareness to employees while also cultivate a fun community learning environment during the month of Ramadhan in Indonesia.

As part of the Branding Team, my job was to assist the HR Team to promote this event internally in terms of its communication and graphic collaterals including banners, posters, teasers, trophies, certificates, etc.

Finalized X-Banner (printed 1.5 m in size) used as backdrop during Cigna Smart Contest. The main elements I used to communicate the essence of this project is a trophy (that it has a competitive nature), confetti (fun at the same time--a moment of gathering during the month of Ramadhan), and the logo for the 15 Competency framework HR is promoting this year (corporate educational).
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Poster design
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Rules of the Contest
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Final e-email teaser sent to all staff to garner final interest and team registrations. Here, I communicated through a fun concept of a pretend question to trigger audience`s interests.
E-mail teasers announcing the event sent to all staff followed up by other announcements below...
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Cigna Smart Contest 2014

Cigna Smart Contest in an annual event hosted by the Human Resources Team of Cigna Indonesia. The purpose of this contest is to raise awareness to employees while also cultivate a fun community learning environment during the month of Ramadhan in Indonesia.

As part of the Branding Team, my job was to assist the HR Team to promote this event internally in terms of its communication and graphic collaterals including banners, posters, teasers, trophies, certificates, etc.

Marshiela Giosisca
Corporate Graphic Designer - Communications & Branding Department West Jakarta, Indonesia