Martha Yoder

Pursued and secured consulting work for many of Indiana's hospital systems. Specifically, at Indiana University Health, the largest healthcare system in the state, interviewed subject matter experts and crafted web and print content. Met goals to enhance awareness of services for patients/physicians/stakeholders.

At Franciscan Heath, initiated, developed, organized and implemented a nursing newsletter distributed to 2,000 nurses. This included supervising quarterly content meetings, writing articles and serving as project manager for the entire quarterly publication. A nursing survey showed 90 percent rated the newsletter excellent for being informative and easy-to-read.

At Franciscan Health, composed and secured publishing of a palliative care article in a national nursing journal with readership of more than 25,000, which helped establish the hospital as a palliative care expert.

Drove clients to the TriMedx company website with targeted e-newsletter articles and LinkedIn news about reducing expenses, optimizing services and enhancing revenue for clinical engineering. *Created an asset management white paper for online/print delivery that secured leads for potential clients.

(Company closed due to corporate decision to leave Indiana market. Worked for MDwise during the transition.)

Led provider/member communication team efforts for MDwise Hoosier Alliance, an AmeriHealth Caritas Company, a healthcare network within MDwise. Collaborated with case management, network management and quality teams to create all well-child, and well-woman diabetes, heart and behavioral health branded communication materials for members and providers.

As part of a national campaign, "Every Day Matters, " collaborated with other lines of business, to craft and launch goals, objectives, strategies and tactics to target chronically ill members and their providers in successful campaign that improved the preventive readmissions rate by 39 percent in Indiana.

Researched, created content, designed, edited, printed and distributed online and print collateral for more than 8,000 physicians and 145,000 members.