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Protein Shake Concept
Firstly a brand was created saying what it does upfront, ‘Muscle Builder’, which went together with clear typography and stylised illustration to help take the mystery out of the product.
Next, stripping things back and concentrating on the important information of what the protein shake can do, with a focus on colour to depict flavour, started to make the tubs a lot more appealing and distinctive to the competition.
