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Chocolate Beans

I wanted to create a Chocolate label that paid respect to its origin and represented its all-natural cultivation process. The cocoa bean is more than just a seed to the people of Ghana West Africa, 90% of farmers rely on cocoa for their primary income, making them specialist in growing and harvesting the crop. My logo and product represents the natural shape of a cacao bean. I also incorporated the colors of the Ghanaian flag as well as I nice bright orange to draw consumer’s attention while scanning the shelf.

Mathew Matthews
Graphic Artist San Francisco, CA