Tent Bag / Packaging - Sew-In Printed Tyvek Label / Branding / Design / Logo / Photography Art Direction
Sleeping Bag / Packaging - Sew-In Printed Tyvek Label / Branding / Design / Logo / Photography Art Direction
Camp Stove / Packaging - Printed Box / Branding / Design / Logo / Photography Art Direction
Cook Set / Packaging - Printed Box
Concept / Branding / Design / Logo / Photography Art Direction
Camp Chair / Packaging - Sew-In Printed Tyvek Label / Branding / Design / Logo / Photography Art Direction
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Glacier's Edge Brand and Packaging Refresh
Brand identity started with the logo redesign which then inspired the packaging and collateral. The goal was to offer a cleaner and brighter shelf presence in the outdoor sporting goods category. This was achieved through use of white space and simpler product photography, going away from lifestyle shots to knockouts. Icons were designed to highlight the most important specifications.
