NIKE AM 95 Restyle // Footwear design

A research project in to the Nike style AIR MAX. I created a time line of all the styles that come under the Air Max branding. I then chose a style to develop.

I chose the air max 95 as it was its 20th birthday the year I was completing the project. I looked in the characteristics of the style and welt on to develop further to create a masking tape model of my design.

Matt Houghton
Footwear designer for D.Jacobson & Sons Ltd Manchester, United Kingdom