Overview: SoCal Men’s Medical Group visualizes men’s healthcare with honest, open dialogue between patient and doctor, asking their patients to be more proactive about their health so they can live longer, more productive lives. SCMMG needed a brand language that was clean and masculine, yet cool and approachable, while unifying its larger network of organizations that included the Men’s Health Foundation, the Men’s Health Foundation Pharmacy, and Mill’s Clinical Research.
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Deliverables: Brand identity, social media icons, advertising campaign, promotional items, informational brochures and public outreach materials, office wayfinding system
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Design Challenge: SCMMG is not your typical suit-and-tie doctor’s office. Wanting to look sophisticated but laid back at the same time, a v-neck silhouette and vibrant colors inspired by the pride flag were implemented for each organization’s respective logo.
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CLIENT: SoCal Men’s Medical Group
DESIGN AGENCY: Alternatives
