Planet Weekly is an alternative newspaper based in Tuscaloosa, Alabama covering news, music, sports and entertainment locally and from around the world.
For over 13 years, the publication has been engaging its audience of more than 45,000 readers through 427 distribution points. PW had changed little over the years and was lacking a modern design approach and any real visual interest. I took on the job of Creative Director and soon after overhauled and rebranded the entire look.
The presentation was moved from a generic newspaper-type layout to a more dynamic appearance based on magazines and web content. Image blocks hovering over text were discarded for a bolder look that placed the copy inside of full-page photography. Being a mainly black and white production, the contrast between these two primary colors was heightened to bring a stronger presence that would appeal to PW's target.
