Hero Flip Lid

This project was completed as part of my internship with bubba brands in Atlanta, Ga. This lid was developed for the existing HERO bottle line in response to insight from a panel group reviewing the previous lid design. Elements were changed to increase comfort and drink-ability while using the characteristics of the bottle to influence the style. The successful redesign of this lid is one of my proudest accomplishments so far as an industrial designer. The HERO bottle with new flip lid can be found at various mass retail outlets.

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Marshall Dean
Senior Industrial Designer Alpharetta, GA