Announcement on the Animation Mentor Facebook newsfeed.
Landing page, content offer, consumer discount and lead capture form on the Animation Mentor public website.
Announcement and lead capture at the Animation Mentor blog.
Announcement email to 70,000 fans in our database.
Animation Mentor Facebook cover page art.
Engagement teaser contest on the Animation Mentor Facebook newsfeed.
Inbound video content and search optimized historical showcase page.
Engagement teaser contest on the Animation Mentor Facebook newsfeed.
Engagement teaser contest on the Animation Mentor Facebook newsfeed.
Inbound marketing blog content, optimized for our audience and SEO.
Inbound marketing blog content for our 2013 Student Showcase campaign, optimized for our audience and SEO.
Inbound video content and search optimized historical showcase page.
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Content Marketing: The Animation Mentor 2013 Student Showcase
We launched our 2013 Student Showcase in June. The video was engineered to showcase the quality of our student work and sell multiple product offerings. It was supported with a teaser campaign, display advertising, search advertising, social media, supplementary video content, target email, lead capture forms, progressive profiling, lead nurture and a new customer financial incentive.
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