Promotional image for Creature Animation: Locomotion product.
Promotional image for Creature Animation: Fight or Flight product.
Email marketing to support the soft product launch.
Promotional image for Creature Animation product.
Landing page for Creature Animation: Locomotion product
Corporate sales PDF to supplement email and phone sales outreach.
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Promotional campaign visual email asset for our Creatures product. Compelling visual image, strong CTA, partnership marketing and sense of urgency.
Simple creature animation product infographic to address customer concerns at the consideration and intent stages of their journey.
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Product detail page for Creature Animation: Locomotion product.
Email nurture marketing, distributed to our waiting list.
Landing page for Creature Animation: Fight or Flight product
Home page banner advertisements for Creature product marketing, with strong, dynamic CTA.
Product detail page for Creature Animation: Locomotion product
Lead capture form with progressive profiling for Creature Animation product.
Promotional campaign social media asset for our Creatures product. Compelling visual image, strong CTA, partnership marketing and sense of urgency.
Home page graphic for Creatures product relaunch.
Display and retargeting banner advertising.
Registration is open product marketing email to masterlist.
Homepage banner with sense of urgency and single, strong CTA.
Visual email, partnership marketing, promotion and product marketing for our Creatures Animation program.
Partnership marketing and contest marketing for our Creatures product, executed on Facebook.
Home page banner ad for our partnership & contest marketing for our Creatures product.
Partnership marketing and contest marketing for our Creatures product, executed on Twitter.
Social media (Facebook) product marketing, leveraging visual marketing, sense of urgency, celebrities and strong CTA.
Home page banner, pointing at content marketing for Creature Animation product.
Content marketing blog post leveraging industry thought leadership, curation and "pop culture math" to ensure SEO and social results.
Content marketing blog post leveraging industry thought leadership and "pop culture math" to ensure SEO and social results.
Amplification of blog content marketing via our Facebook channel.
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Creature Animation Product Marketing at Animation Mentor.

In 2013, my team performed market research and repositioned the Creature Animation program to appeal to working animation professionals. This included banner advertising, landing pages, product details pages, lead capture forms, progressive profiling, content marketing and lead nurture sales email.

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA