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Contest details, user engagement and simple lead capture on the Animation Mentor blog.
Contest details on our partners (11 Second Club) landing page.
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Futbol Awareness, Engagement & Lead Generation Campaign

Micro-campaign leveraging timeliness (World Cup 2014), social media, partnership marketing and user generated content to build awareness, engage prospects and capture new leads.

- 235 submissions of user generated content (images)
- The form had 4,556 total views
- The form had 230 total submissions
- The form had 164 unique submissions
- 18 of those submissions were new leads to us
- Winners announced on social media channels

Micha Hershman
Sr Director of Demand Generation and Inbound Marketing San Francisco, CA