Display advertising for The Strain.
Product packaging for The Strain comics.
Comic-con 2011 limited edition poster for The Strain product launch.
Press coverage for The Strain.
Concept art for The Strain utilized as inbound content on the Dark Horse Comics blog.
Making of a cover content as inbound marketing at the Dark Horse Comics blog.
Promotional contest to drive awareness of The Strain launch.
Concept art as inbound content for The Strain product launch at the Dark Horse Comics blog.
Example of comics pages distributed to press for review coverage.
Fan with our collectible giveaway poster at San Diego Comic-con 2011.
Teaser PR and social media visual marketing for San Deigo Comic-con 2011
Promotional video placard with product tagline.
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Product Marketing for Guillermo Del Toro's The Strain at Dark Horse Comics.
My team was responsible for marketing legendary director Guillermo Del Toro (Pacific Rim, Hellboy, Pan's Labryinth) comics adaptation of The Strain. We developed an extensive content campaign, sketch materials, press coverage, a teaser video, a comic-con launch event and a "die in the comics" campaign for customers.
