Brand display advertising, utilizing our "Stewart" free rig. This art/message combination drove a 5.6% conversion rate - more than double our average conversion rate for display advertising in 2014.
Brand display advertising, utilizing our "Squirrels" free rig. This art/message combination drove a 5.6% conversion rate - more than double our average conversion rate for display advertising in 2014.
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Stewart and Squirrels Lead Generation Campaign
My team worked closely with Product Development to release two free rigs to the world, as lead generation campaigns. Each campaign was part of our larger "Tribes" program, and leveraged visual marketing, lead capture forms, nurture email marketing, lead scoring and hi-touch/hi-value outbound calls from our Sales team.
